Portfolio — GlowGrid

Beauty & Wellness

Lumière Salon

A boutique hair salon in Austin, TX. No social presence, word-of-mouth only. We built their content engine from scratch.

4.2× Instagram reach growth (90 days)

38 New bookings from social in month 2

"Before & after everything."

@lumieresalon Reel

"Walked in brunette.
Left obsessed."

— @sarah.m

@lumieresalon Carousel

@lumieresalon Story

Welcome Sequence — Email 1

Subject: Your appointment is tomorrow ✨

Hi [Name],

You're officially on the books. Here's what to know before you come in:

If anything comes up, reply to this email and we'll sort it out.

Can't wait to see you,
The Lumière Team

Real Estate

Solo agent in Miami. Competing against big-box brokerages with massive ad budgets. We made him look like a full team.

$2.1M In deals from inbound leads (6 months)

62% Email open rate on nurture sequence

"Miami market update: what $700K actually buys right now."

@marcusvelez.re Reel

"Closed in 11 days.
$18K over ask."

Brickell, FL

@marcusvelez.re Story

@marcusvelez.re Carousel

Nurture Sequence — Email 3 of 5

Subject: The neighborhood everyone's moving to (and why)

Hey [Name],

A question I keep getting: "Is Wynwood still worth it or is it over?"

Short answer: depends on what you want. Here's the actual breakdown:

🏠 Wynwood — up 14% YoY, still below Brickell. Better for long holds.
🏠 Little Haiti — early-mover window is closing fast. I'd act now or wait 3 years.
🏠 Coconut Grove — stable, quiet appreciation. Best for primary residence.

Happy to send you a comp sheet for any of these if you tell me your budget range.

— Marcus